Laura Hartley Fagan
Principal Broker & CEO
Laura is the heart and soul of Jersey Senior Advisors. After spending 25 years in Vermont, where she excelled in real estate and ran her own business, Laura returned to her New Jersey roots to continue the legacy her father began. With a genuine passion for helping others, she has mastered the intricacies of health and life insurance.
Through active listening and a keen eye for detail, Laura leverages her vast industry knowledge to offer expert advice to clients at every stage of life. Specializing in Medicare, ACA, Life, and Long-Term Care Insurance, she is dedicated to providing personalized, comprehensive guidance that meets each client's unique needs.
Colleen Fagan
Broker & Managing Director
As a third-generation professional in her family’s business, Colleen brings a rare and valuable blend of healthcare and insurance expertise to her clients. Her journey in healthcare began in 2018 as a volunteer EMT, later becoming a Registered Nurse. She went on to spend two years in the Emergency Department at Brigham and Women’s Hospital in Boston, gaining first-hand insight into the importance of quality healthcare coverage.
Through her experience in the ER, Colleen witnessed how essential it is to have the right insurance in place before a crisis occurs. That understanding fueled her passion for helping others make informed decisions about their coverage—long before they find themselves in urgent need.
Today, Colleen combines her clinical background, deep industry knowledge, and a compassionate approach to guide individuals through their health insurance options with clarity and confidence.
Laura “Beth” Kaiser
Client Services
As a member of JSA's Client Services team, Beth supports both clients and the management team, facilitating exceptional experiences for all. To ensure clients feel comfortable and well-cared for, Beth draws on a professional background in corporate communications and customer service.
Our Legacy
For multiple generations, the Jersey Senior Advisors family has been dedicated to guiding the community through the complexities of health and life insurance. Our legacy is built on a commitment to putting our clients first—ensuring you receive honest advice, unwavering support, and tailored solutions that protect what matters most.
David Nobel Hartley
Founder
Dave began his insurance career in 1985 after honorably serving in the United States Marine Corps, where he learned the values of discipline, integrity, and unwavering commitment to service—principles that continue to guide our company today. As the founder of Nobel Insurance Co., he was a pioneer in Long-Term Care insurance, helping countless families secure their futures with expertise.
Our deep-rooted patriotism comes from Dave’s military background and our family’s strong belief in protecting and serving others—whether that’s through military service or helping clients navigate important insurance decisions with honesty and integrity. At Jersey Senior Advisors, we stand by the same Marine Corps values of honor, courage, and commitment, ensuring that every client receives the respect, transparency, and support they deserve.